At Pure, we believe in the power of community—not just within our studio walls, but extending beyond to make a positive impact in the world. Pure’s Giving Initiative is a reflection of our core value of giving back. This initiative allows us to use the transformative power of yoga to support and uplift local nonprofits, causes, and individuals in need.
Through donation-based classes, fundraising events, and collaborations with local organizations, we are committed to making a meaningful difference. Whether we’re hosting wellness events, offering our space to community groups, or creating special partnerships, every effort contributes to our mission of supporting causes that align with our values of compassion, health, and social responsibility.
We invite our community to join us in this mission. By participating in these events, contributing, or simply spreading the word, you help amplify the impact we can make together. Pure’s Giving Initiative is about creating lasting change, one breath, one movement, and one act of kindness at a time.
Together, we can create a ripple of positive change—because at Pure, yoga is more than a practice; it’s a way to give back and make the world a better place.
MARCH INITIATIVES
Over 2.9 million traumatic brain injuries occur each year
That’s one every 11 seconds
TBI impacts our physical and mental health, our relationships, and our very identities. And, while the medical system is great at saving lives, it’s not designed to offer ongoing holistic care that is essential to healing.
Love Your Brain’s Story
On December 31st, 2009, professional snowboarder Kevin Pearce sustained a life-threatening traumatic brain injury (TBI) before the 2010 Vancouver winter Olympics. What followed was a remarkable healing journey, captured in the ‘The Crash Reel,’ a film by Lucy Walker. This film brought to light the prevalence and complexity of TBI around the world. In meeting millions of people on the film’s global tour, Kevin and his brother Adam began to realize that while each person’s injury and story are unique, the pathway to healing is dependent on community and resilience. Along the way, Kevin and Adam also discovered that for many people, community and resilience aren’t easily accessible. Isolation, lack of purpose, and stigmatization are common threats to healing after a TBI. Together, with the lived experience of TBI and caregiving for someone with TBI, they wanted to provide the tools and resources they’d discovered to those who need them: the millions who experience a TBI each year.
And that’s when LoveYourBrain was born.
In 2014, LoveYourBrain began as a question: how can we help people build community and cultivate resilience? Over the past 8 years, LoveYourBrain has pioneered evidence-based programs to help people feel more connected to themselves and others. Their mission is to improve the mental, physical, and social well-being of people with brain injury and caregiver
